An alarming context
According to a study conducted by Matmut, road accidents are the leading cause of death among young drivers. Around 497 drivers under the age of 24 died in road accidents in 2023. The French Road Safety Authority estimates that using a smartphone while driving increases the risk of accidents threefold, yet the MAIF Foundation’s 2024 Barometer reveals that 83% of young drivers use their smartphone while driving, for longer and more frequently than other age groups.
Educating young drivers with a digital road safety program
Covéa, France's leading car insurer with more than 10 million vehicles insured by MAAF, GMF, and MMA, was looking for a road safety solution tailored to raise awareness among young drivers about the dangers of phone distraction. With 56% of 18- to 24-year-olds spending more than two hours a day on their phones, launching a digital road safety program was the most effective tool to engage GenZ. After searching for a French telematics provider offering a cutting-edge driving analysis solution, Covéa selected DriveQuant due to the quality of its white-label application and its rapid deployment.
Raising awareness through driving challenges
The DrivMeUp' prevention app, open to all GMF and MAAF customers under 25, measures driving behavior. Driving challenges are regularly organized to raise awareness among young drivers of dangerous behaviors including distracted phone use and aggressive driving. To encourage long-term engagement, the ranking of the best drivers is updated daily, and participants are rewarded at the end of each challenge.
Drivers have become more cautious
The results show that driving challenges have an immediate impact on young drivers. Participants reduce their distracted events by 30% to 50% compared to non-participants. Nearly half of participants make significant progress, with an average of 40% fewer safety incidents.
Watch the DrivMeUp program presentation video
