Roole in a few words
Roole, formerly Club Identicar, is France's leading automobile club. Specializing in services for motorists, the company has over 1.5 million members. It offers mobility services as well as additional coverage to primary car insurance.
Beyond the app, a strategic transformation project
Paying close attention to mobility trends and the consumption habits of the French, Roole has become the first French automobile club to digitalize its services for motorists. Romain Lebègue, Product Director of Roole: "All internal studies indicated strong demand for the digitalization of our services. Guided by this customer feedback, we made the strategic decision to transform our service ecosystem and make it accessible via a mobile application. The development of the Roole Premium application was key to our digital transformation. We had to rethink our offerings to provide more value to convince our members to download and regularly open the application".
During their reflections, the Roole teams concluded that to help motorists daily, it was essential to be inside the vehicle. Thomas Fournier, Roole’s CTO: "When we discovered DriveQuant’s solution, we realized that we could help motorists improve their driving habits. By measuring how they drive, we can help them save fuel and identify dangerous habits, such as phone distraction or speeding. Our garage partners rely heavily on these new services, particularly eco-driving, to capture motorists’ interest.”
A scalable and affordable solution
With over 1.5 million members, deploying the right telematics solution was critical for Thomas Fournier. “We had many internal discussions about making more sophisticated hardware. But we realized that the more intelligence is in the mobile, the more we can do things adapted to mass subjects”.
Therefore, Roole integrated the DriveKit SDK into the Roole Premium application. “The interest in integrating a telematics SDK is twofold. The economic interest is that the smartphone costs zero in terms of hardware. The technical interest is that this solution is scalable because it is only software on a smartphone. Features can easily be added through updates”.
An app coupled with a beacon
“We chose to combine the app with a beacon to detect with certainty the vehicle in motion and precisely calculate the vehicle's mileage". Roole worked on the beacon’s packaging and design, adding its logo to transform the unboxing experience into a moment of customer delight.
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